We are WellWall team

With 7+ years in full-stack development and deep expertise in cryptography, cybersecurity, and decentralized systems, I build infrastructure and applications where security, innovation, and resilience matter most.

I’ve launched multiple projects at the intersection of blockchain and reputation tech — from co-founding {r}elinkd (a decentralized reputation platform) to architecting UPAS, a Web3 reputation standard awarded twice by the Internet Computer Protocol (ICP).

My experience spans everything from IoT and NFTs to data-heavy platforms, Web3 builder tools, and hackathon-awarded dapps and scoring protocols. I speak fluent Solidity, TypeScript, Python, and integrate easily across protocols, tools, and teams.

Whether it’s building from scratch, scaling Web3 apps, or translating wild ideas into clean code — I lead the technical side with clarity and a love for systems that work.

Hi, I'm Alex — a product jedi with 15 years of experience in product development, and a sharp focus on 3D, Web3, and AI the past years.
I work at the intersection of design, tech, and business — helping companies visualize ideas and startups build bold concepts, clear strategies, and standout design. I lead product development, manage tech execution, and bring order to early-stage chaos.

Over the past 8 years, I’ve been focused on 3D modeling and visualization — from furniture design to complex retail and interior projects using 3ds Max, Revit, Blender, ZBrush, Marvelous Designer, and more.

Earlier, I managed and launched fashion and retail brands like Gant, Barbour, and The Athlete’s Foot Russia, working closely with Nike, Adidas, Puma, and others — gaining hands-on experience in assortment, pricing, visual strategy, and store rollout.

I'm driven by the potential of AI and blockchain to rethink how we build products and businesses.

With over 15 years of experience, I manage the full construction cycle for commercial spaces — from planning and architectural design to engineering documentation, approvals, and on-site execution. My work includes everything from space planning and design concepts to technical drawings, coordination with building services, and overseeing all engineering and construction phases.
My approach is shaped by over a decade of working with Japanese companies — where precision, responsibility, and attention to both deadlines and client expectations are core values. I bring that same discipline and detail-oriented mindset to every project.

Key clients and projects include Yamaha, Toyota, Panasonic, Canon, Shiseido, Bridgestone, Nestlé, and Total Russia, covering full-service project delivery — from equipment installation to showroom construction and turnkey office spaces.

With over 15 years of experience — 8 of them in the fashion industry — I specialize in managing the full product lifecycle: from production and procurement to seasonal launches and store openings. I’ve worked with both major retailers and boutique brands, helping shape product strategy, market positioning, and category development.
Key projects include launching Fashion Galaxy, developing children’s categories for Ralf Ringer, and overseeing assortment strategy for WandBStore and Rusdel. My portfolio spans everything from playful brands like Fashion. Love. Story. to high-end designers like Elena Shipilova, giving me a broad and strategic view of the fashion business.

Since 2005, I’ve worked with agencies and in-house teams on a wide range of creative tasks — from large-scale ad campaigns and outdoor concepts to identity design, infographics, presentations, and brandbooks.
Collaborated with agencies like Americhip Russia, ITM, Index Communications, and brands such as Volkswagen, BMW, Unilever, JTI, and Johnson & Johnson.
Skilled in Photoshop, Illustrator, InDesign, and CorelDraw. I know how to follow strict brand guidelines — and when to break the mold with smart, creative solutions.

Since 2000 i'm fully occupied in industry of sport and lifestyle products. I have vast experience in different branches of management in such companies as Delta Sport (Exclusive Nike distributor in Russia until 2003), Adidas, Sportland, Capital Sport, Footbox and multi-brand retailer Mint.

Participated in opening of more than 50 offline stores, organized motivation programs for employees. Was engaged in developing projects of any scale with communication of different Russian and European offices of almost every lifestyle clothes and shoe brands.

One of the most famouse dinosaurs in the industry, whose name is still on everyone's lips. Mister unstoppable.