Last 8 years I'm fully involved into 3D modelling and visualization process. I went through a long way from furniture production developer using Sketchup to a different level projects made in 3Ds Max and Revit. Nowadays in my work I use modelling programs such as: 3Ds Max, ZBrush, Revit, SketchUp. For some specific tasks - Marvelous Designer, Fusion 360 and Substance Painter. I use every opportunity for self education studying new modelling programs and putting my creatives skills to another level.
At the same time I gained a lot of experience in other areas working as: business development manager in the advertising agency, engaged in the development and promotion of famous brands Gant
, Le Coq Sportif
, later was a brand manager Lyle&Scott
and contemporary direction of Ralf Ringer, worked as a head of sales and procurement of The Athlete's foot Russia
In this period i gained very interesting and various experience: I was in charge of the assortment, pricing, product matrices, visualization of category schemes, business strategies, involved in opening stores, was in charge of advertising campaigns and promotions. Literally was responsible for all areas related to procurement, retail and brand development.
Besides I earned unforgettable experience of work with European and Russian head-offices of brands Nike
, New Balance
, The North Face
, Carhartt WIP
and many many other, meeting the high level standarts and great understanding of retail business specifics.
Founder, Creative director, 3D artist
My main area of work is to develop and manage construction of commercial real estate, which includes offices, showrooms, exhibition facilities and stores. This is a complete cycle of process which consist of preliminary planning, design ideas, engineering, following the documentation, full coordination with construction companies and communication with all stakeholders.
My approach in business has been brought up by 15 years of cooperation with Japanese companies, which means extremely high responsibility for all aspects of the project, maximum attention to all details, maintaining every step on the schedule and immediate follow up on client's wishes and changes.
During this time, I have implemented a big number of projects of different scale of complexity, including:
Yamaha Music (construction of Moscow office, exhibition stand, delivery of equipment for offline stores); Yamaha Motor (delivery of equipment for dealer centers in Moscow and Russia); Toyota motor (delivery of equipment for dealer stores); Panasonic Rus (construction of showroom stores in Moscow and St. Petersburg, delivery of the equipment for stores); Stiebel Eltron, AEG, Tatramat (design and manufacture of equipment for showrooms and stores); GROHE (showroom); Сanon (Moscow office); Dunlop (Moscow office); Daikin (Moscow office); Bridgestone C.I.S. LLC (Moscow office); Subaru Motor (Moscow office); Pola (corner in TsUM); Shiseido Group Ginza (Consumer corner in "Stockmann Nevsky" in St. Petersburg and the implementation of the project of the exhibition in GUM for the anniversary of the brand); Hitachi Construction Machinery (Europe) NV (Moscow office); The Japanese organization of foreign trade - Jetro (Moscow office); Nestle Russia (construction of Moscow office), BOT Lease (Eurasia) LLC (construction of Moscow office Moscow office); Total Russia - delivery of equipment and exposition at the RSU of Oil and Gas (NRU); Artcom Media (Moscow office) and many other.
Over 15 years I have been working in category and assortment management, from which more than 8 years – in the fashion segment. The dream of working in the fashion industry was with me since high school, but instead of drawing and creative subjects I could boast mostly in mathematics and science. At that time I didn't know that the success of any fashion-company for 70% consists of the ability correctly to address to the numbers, and for the buyer and category manager it's just as important as the sense of style.
Today I have an experience that fully covers the entire spectrum of the product life cycle, from the moment of production or purchase to the final seasonal sales of the product. 17 seasons have been successfully worked out, more than 20 stores have been opened, my competencies apply both to major market players and to fashion start-up and local designer brands.
From the brightest and, perhaps, favorite projects - participation in the launch and further category management in the shoe premium retailer Fashion Galaxy, market launch and development of the children's direction of Ralf Ringer, a project on the introduction of commodity analytics and managing the flow of goods in a young, but already well-known Russian brand of clothing +size WandBStore, invaluable experience in working with analytics and budgeting at Rusdel (a network of "Have fun walking" and "Equipage"), although each place of work gave me a unique experience that allows to expand the range of view on the industry, whether it is large-scale in the middle price segment "Daughters and sons" or the chamber designer brand Elena Shipilova, mature Austrian Steinberg or playful and feminine Fashion. Love. Story. - everything develops into a single puzzle and allows you to conduct an expert assessment of the product range, market share and find prospects for growth and development paths for each new project.
Specialist in the areas of assortment management, category marketing and analytics, development director
I have a higher profile education, constantly improve my skills with courses and intensives in graphic design.
Since 2005 I have been working in the field of graphic communications in advertising and marketing, and I have gained vast experience in both companies and agencies. Over the years of work I participated in the development of all possible variety of advertising campaigns: large-scale and modest, online and offline; developed visuals for BTL and retail activities; ideas for outdoor advertising and advertisements of the first pages top magazines; was engaged in the layout of advertising booklets; designed logos and identity; prepared guides and brandbooks; Versioned site templates and sales presentations; developed ideas for infographics and many other. Put my hand to the design in almost all areas of services and product groups. In my creative biography, cooperation with agencies such as: Americhip Russia, ITM (Integrated Trade Marketing), Index Communications, Simple and many others.
With varying degrees of participation collaborated with brands such as:
Volkswagen, BMW, Unilever, Schwarzkopf, Johnson & Johnson, JTI, Jaguar and others. Know well the standards and specifics of the advertising market, I know how to work and create as part of tough guides, consider tasks from different angles and find uncommon, effective and effective solutions.
The main tools I use in my work: Photoshop, Illustrator, InDesign, Coral Draw.
Art director, graphic designer
Since 2000 i'm fully occupied in industry of sport and lifestyle products. I have vast experience in different branches of management in such companies as Delta Sport (Exclusive Nike distributor in Russia until 2003), Adidas, Sportland, Capital Sport, Footbox and multi-brand retailer Mint.
Participated in opening of more than 50 offline stores, organized motivation programs for employees. Was engaged in developing projects of any scale with communication of different Russian and European offices of almost every lifestyle clothes and shoe brands.
One of the most famouse dinosaurs in the industry, whose name is still on everyone's lips. Mister unstoppable.