Footbox store project

WORK: Store design and equipment develop, planning solution, interior and image zones design ideas
SOFT: 3Ds Max, Revit, Corona, ZBrush, Marvelous Designer, Photoshop
DATES: July – August 2019
HQ panorama

Footbox store in the Grand Canyon Mall in St. Petersburg is one of the chain's first and largest store.

The WellWall agency team was tasked with redesigning the store's design in accordance with the updated network concept, proposing optimization of used retail space, new design ideas for store and image areas.

The project is particularly interesting that it has a rather complex and non-standard configuration with a large number of technical structures, complex angles and long facade windows that should remain open and visible.

The most interesting area for equipment placement was represented
by technical supporting columns with beams in the center of the hall.

As a single design decision, emphasizing the focus of the store, as well as maximizing using of the space retail, sage metal mesh designs were developed that made it possible to use shelves of any type and, at the same time, keep the store open, without blocking the view both inside and outsides from showcase windows.

An important element in store design was lighting equipment. As fill light long lamps were used, composed in the form of cubes diverging to the sides, referring to the main geometry of the logo and the store name.
Neon elements complement this lighting concept and resemble the atmosphere of city streets in a store.

A full update of the store's design is planned for the end of 2019 - the beginning of 2020.