From several options for the concept of the store, proposed by the agency, the idea of a large wardrobe was chosen. It served as a starting point for the development of design, equipment and the general stylistics of design using Soviet attributes.
Anchor brand "Запорожец", reading as "Zaporojec", wich made from yellow neon below, is the name of the Soviet car brand. "Добро" on T-Short, reading as "Dobro" means "All positive, good, useful".