If you arrived by train to St. Petersburg, left the Moscow railway station to the left and through Ligovsky Prospect turn out to Nevsky Prospekt, one of the first shop windows that will meet you will be the window of the Footbox shop. Footbox is one of the largest St. Petersburg shoe networks in the lifestyle category with a very rich history. Shops of this network are located in almost all large shopping centers of the city.
Street retail with such location in the heart of the city, imposes a great responsibility for many reasons. The agency's task was to offer design solutions that would stylistically combine existing equipment, emphasize the image component of the store, and bring new ideas to the existing concept.
In addition, the extra complexity was imposed by extremely tight deadlines both for the opening and for the development of the project. In less than a week, two versions of the store's design were developed and roposed.