21Shop project, Irkutsk


WORK: planning solution, equipment develop, main design and image zones ideas
SOFT: 3Ds Max, Corona, Autodesk Fusion 360, Marvelous Designer, Google SketchUp | Layout
DATES: February 2019

The project of the 21Shop store in Irkutsk was developed within the framework of the approved concept of the stores network, as well as the client's wishes regarding the interior materials and the type of equipment used. WellWall agency proposed 4 planning schemes, alternative used materials, colors, as well as ideas on the design of the store and shop windows; technical recommendations for the construction of the store and the production of equipment. The general design style is in the Soviet style, using Soviet attributes.

At the request of the client, the project and visualization were carried out on tight deadlines and were of an urgent nature; All work is done in 10 days.
The image zones for each anchor brand of the franchise, as well as each
of the typical product presentation zones, were developed separately.
Conditional visualization of goods merchandising in the sales area has been worked out.
The 21Shop store in Irkutsk was opened in the first half of March 2019.

Photos of the opened store can be found in the official group in Instagram.


You can get acquainted with the assortment and addresses of retail points of sale on the website: 21-shop.ru