CAMP store project

WORK: brand identity and logo development,
online store design project; store interior and exterior develop.
DATES: January – April 2020

Camp Store is a project of a European multi-brand store of sports lifestyle shoes and clothing.
The WellWall agency team task included the development of the concept, identity and online store design.

First fundamental stage included the development of the logo and corporate identity. At this stage we developed the main concept of the brand, its mood, brand book with guides and the visual range of advertising and image campaigns, branding and basic POSm. The second stage included development of a 3D design of interior and facade of a retail store based on the brand book. The third stage is design project for the campstore online store for desktops and its mobile version.
CAMP, in the usual sense, it is a place where collaborate groups of people with similar interests, views and opinions.

CAMP in the fashion world is a term for grotesque and kitsch.

CAMP Store – the project created by professionals with great experience for like-minded people, opinion leaders who are not afraid to express themselves individually through their own style.


The launch of the project is scheduled for early - mid 2021.