Camp Store is a project of a European multi-brand store of sports lifestyle shoes and clothing.
The WellWall agency team task included the development of the concept, identity and online store design.
First fundamental stage included the development of the logo and corporate identity. At this stage we developed the main concept of the brand, its mood, brand book with guides and the visual range of advertising and image campaigns, branding and basic POSm. The second stage included development of a 3D design of interior and facade of a retail store based on the brand book. The third stage is design project for the campstore online store for desktops and its mobile version.